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RAB Research Archive

Next RAB live presentation: Audience Levels Soar



As a continuation of RAB's One Voice for Radio initiative, the third presentation in the series, "Audience Levels Soar," digs into the data from the first survey that incorporates Nielsen's 3-Minute qualifier modernization. During the presentation, Jon Miller, vice president, audience insights, and Rich Tunkel, managing director, Nielsen Audio, will share data and insights coming out of the survey. We will also hear an analysis of findings and the opportunities they surface delivered by Matt Sunshine, chief executive officer, The Center for Sales Strategy (CSS), and Andrew Curran, president and chief executive officer, DMR/Interactive.

Source: RAB



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