In-game ads drive 27% of mobile gamers to purchase a new product: Zynga

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game developer Zynga, along with Disqo and TL;DR Insights. The report, based on a survey of over 2,000 adults, found that mobile gamers are overwhelmingly the primary grocery and retail shoppers in their households and are more likely to shop online.