RAB Insights

RAB Research Archive

How retailers can appeal to podcast fans



Consumers are increasingly using podcasts as sources of entertainment and information, and retailers can capitalize on this trend. According to data from the Edison Research 2025 Infinite Dial study, 55% of U.S. consumers 12 and up watched or listened to a podcast in the past month and 40% watched or listened in the past week.

Source: Chain Store Age



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