RAB Insights

RAB Research Archive

Beverages become essential to consumer wellness routines: Report



Diet and exercise support a healthy lifestyle — but so do our drink choices. Consumers are demanding more from their drinks, looking for ingredients that boost hydration, mood, gut health and more. While wellness beverages and mixers often cost more than popular sugary soda brands, consumers seem willing to pay for them.

Source: FoodDive



View / Download