RAB Insights

RAB Research Archive

A holiday partnership

As food becomes the Holiday Season focus, partner with a grocery chain and have a "Sampling Sunday."

Vendors can feature their new items, pass out coupons and collect data by having consumers sign up to receive electronic coupons and offers. Radio will be the vehicle to fund the program and the grocery chain gets an on-site event.

Brandeis C. Hall, VP Professional Development/RAB