RAB Insights

RAB Research Archive

Sticking to it



Humorist Josh Billings once wrote, "Be like a postage stamp -- stick to one thing until you get there." Successful radio salespeople are like postage stamps -- they stick with it, persevere, and are successful. Their focused effort helps them survive the cyclical nature of both the economy and job market.



Brandeis C. Hall, VP Professional Development/RAB