Radio Sales Today

RAB Research and Sales Tips

Planning Ahead

Have a long-range plan for your Alternative Revenue programs. If you were to start a business today, the amount of profit you'd hope to generate in five years would be greater than in the first year.

Do the same thing with your Alternative Revenue programs: Have a 3-5 year plan, so that your expectations in the first few years are attainable.

Brandeis C. Hall, VP Professional Development/RAB