Ford co-op and digital

Include online streaming ad insertions as part of your Ford dealer proposals to tap into the digital budget being dictated by the Ford co-op plan. Details of Ford’s New Car co-op plan include:

• All Ford dealers are automatically enrolled in the co-op program.
• July 2014 and going forward -- 50% of the co-op accruals reimbursable only for eligible digital media and 50% reimbursable towards eligible traditional media including digital.