The needs of manufacturers
When talking with manufacturers, remember that their needs are not "more advertising."
Dig deeper and focus on what is important to them; guerilla marketing strategies such as sampling, greater in-store exposure, sell-in or sell-through assistance, deepening ties with the community, or perhaps repairing a relationship with a particular client.
Focus on their needs, then create an integrated, targeted program that offers an attainable solution.
Brandeis C. Hall, RAB VP/Professional Development