Campaign strategies backed by your whole station
Mike McVay, president and founder of McVay Media, says: "Don't look at Alternative Revenue or NTR as just a sales opportunity. It's also a promotional and programming opportunity. You can have a promotion that airs in primary ratings sweeps or airs as a maintenance promotion during the less important sweeps. Or the campaign can air year-round and be a maintenance promotion that drives listenership, raises ratings, and creates new revenue."
Brandeis C. Hall, RAB VP/Professional Development