In the United Kingdom, Johnnie Walker has partnered with Uber to offer consumers a free "safe ride home" and encourage responsible drinking over the festive season. The activity is part of Johnnie Walker’s responsible drinking program, "Join the Pact."
Users pledge online to “Join the Pact” to never drink and drive in order to access a promotional code to unlock a free Uber ride. Ride-share companies and apps featured prominently in our recent ‘Emerging Sponsorship Categories’ webinar. Getting our listeners home safely from events is in our stations’ best PR interests AND creates another sponsorship revenue opportunity.
Brandeis C. Hall, VP Professional Development/RAB