RAB Insights

RAB Research Archive

First quarter sales leads



First quarter is traditionally a slower sales season, so pull 1st quarter expiring co-op plans from the RAB Co-op Directory and start using that money before it goes away.

These are also excellent manufacturer promotional sales leads, because often the regional manufacturer representative will have MDF (Market Development Funds) to use over and above their co-op budget.

Source: Brandeis C. Hall, VP Professional Development/RAB