‘I noticed mistakes about your business in several online directories’
Here’s an idea that can help you get appointments with tough prospects: Check listings of your prospects’ accuracy in search engines.
Source: Source: John Potter, SVP/Professional Development, RAB
Even without subscribing, Yext.com is an online website that allows you to see how many errors there are in search result listings for a business. Enter in a prospect’s information, then alert the prospect that you found a number of errors for their business in directories and would be happy to share them when you get together. (There is a fee to change the listing and push correct data to all search engines.)
John Potter, SVP/Professional Development, RAB