‘I noticed mistakes about your business in several online directories’

Here’s an idea that can help you get appointments with tough prospects: Check listings of your prospects’ accuracy in search engines.

Even without subscribing, Yext.com is an online website that allows you to see how many errors there are in search result listings for a business. Enter in a prospect’s information, then alert the prospect that you found a number of errors for their business in directories and would be happy to share them when you get together. (There is a fee to change the listing and push correct data to all search engines.)

John Potter, SVP/Professional Development, RAB