I’ll tell you what I want…what I really, really want

What do your event sponsors really want? More tangible benefits beyond just visibility (read: signage), connections to personalities and talent, access to databases and mailing lists, and improvements in measuring the impact of their partnership programs.

Knowing your partner’s sponsorship priorities is critical to successfully securing new and increased sponsorship commitments. Make sure you have the authority to offer these elements in your next sponsorship sales appointments.