Radio Sales Today

RAB Research and Sales Tips

The early bird gets the revenue

Brandeis C. Hall, RAB Start your Alternative Revenue (NTR) sales earlier than you would usually. If your buyer is considering a sponsorship, it has a much longer lead time than a strictly on-air buy.

And when selling to nationally-known companies and brands, it is important to stress the value of grassroots marketing to the decision-maker. These local events offer them an opportunity to reach their consumer and drive sales and awareness at the local level.

Source: Brandeis C. Hall, RAB