The early bird gets the revenue
Brandeis C. Hall, RAB
Start your Alternative Revenue (NTR) sales earlier than you would usually. If your buyer is considering a sponsorship, it has a much longer lead time than a strictly on-air buy.
Source: Brandeis C. Hall, RAB
And when selling to nationally-known companies and brands, it is important to stress the value of grassroots marketing to the decision-maker. These local events offer them an opportunity to reach their consumer and drive sales and awareness at the local level.