RAB Insights

RAB Research Archive

Service professionals dig digital advertising

When selling website and mobile advertising, consider the service professions (e.g., medical, dental, attorneys, CPAs, etc.).

These categories may be reluctant to buy on-air spots because they (mis)believe it downgrades their image, yet they find your station website is perfect, and mobile opportunities to be cool and cutting-edge. Consider proposing an informational feature where they can be the “expert.”

Service professionals have plenty of money and they pay their bills!

Source: Brandeis C. Hall, RAB