Advertising in Economic Uncertainty

Your advertisers may be talking about economic uncertainty right now and questioning how new tariffs could impact their bottom line. The possibility of decreasing their marketing budget has probably crossed their minds, but this can hurt brands in the long run.

When the topic comes up, here are a few points to share with your advertiser: Brands that pull the plug on advertising typically see sales fall by 16% after one year and 25% after two years. This makes it much harder to recover from when things improve. https://marketingscience.info/when-brands-stop-advertising/ Businesses who stick with it gain market share. Studies across multiple recessions show that companies maintaining or increasing their advertising during downturns weather the storm and often emerge stronger.

You’re in the spotlight! While others retreat, your brand’s share of voice and market share can grow.

Look for flexible and measurable marketing strategies through digital channels. Digital options provide precise targeting and measurable results, ensuring every ad dollar is spent efficiently.

Consumers are looking for you. During uncertain times, consumers spend more time researching before making a purchase. Be front and center as prospects want to make wise purchasing decisions.

The evidence is clear: brands that stay visible, adapt their message, and use cost-effective digital channels don’t just survive uncertainty-they thrive afterward. Keeping or increasing ad spend builds brand strength, gains market share, and sets up long-term success.