Radio Sales Today

RAB Sales Tips

Getting referrals

Here are few things to keep in mind when asking for referrals...

Start with people you know
It is much easier to ask people you know for a referral -- providing they know exactly what you do and the results you help others achieve.

Ask recent satisfied customers
Your most recent satisfied customers are a great referral source. After you have completed a contract or job with a customer, take a moment to remind them how you helped them and follow up by asking them for a referral.

Most customers who are completely happy with your solution will be more than willing to give you a referral.

Don't rush it
Just because you have met someone at a networking event does not mean that you have earned the right to ask for a referral.

You will get much better results by demonstrating the value you offer BEFORE asking them to connect you with someone else. This includes referring them to someone else or helping them solve a business problem.

It may sound simple, but too many people focus solely on getting referrals instead of giving them.

What about you?

Source: Sales consultant/trainer Kelley Robertson