Radio Sales Today

RAB Sales Tips

Don’t stretch the truth

Sure, you can promise your prospect anything in the world. But if you can’t make good on it, you’ll end up a lead shy of where you should be.

Don’t oversell what you’re offering. The last thing you want is for a deal to fall apart at the last second due to a prospect feeling as if they’ve been misled.

Source: Business writer Andrew Sheppard