Radio Sales Today

RAB Sales Tips

Offer a choice of day and time when setting an appointment

When arranging your sales appointment meeting time, try to ensure that your potential customers are happy with the day and time, especially if the meeting is likely to involve multiple people. This will help to prevent any cancellations or potential no-shows nearer the time.

Offer people the choice of meeting times, not to the extent of this being open-ended, but perhaps ask the question as to what days are better suited. For example, “Are Wednesdays or Fridays better for you?”

This will give potential customers an element of choice, rather than trying to force a day or time on them which may not be suitable.

Source: Marketing executive Martyn King