Radio Sales Today

RAB Sales Tips

Aim High to Reach Decision Makers

It's much more difficult to work your way up in an organization then it is to get referred down. When you start low it's an uphill battle that is rarely won. When you start high, however—at the C-suite—and get referred down, you're more likely to find the right decision maker. And that person is more willing to take your call. After all, you're being referred to them by the higher powers.

Source: Erica Stritch, vice president of RAIN Group