Radio Sales Today

RAB Sales Tips

Anticipate and Counter Concerns

Preempt your top two sales objections. What objections do you hear over and over again? Rather than let the objections come up and then brute force "overcoming" them, instead, preempt them. Address and dissolve them before they are articulated by your prospect. This could be through the use of a selling story, a better frame for the sale or some other scripted mechanism.

Source: David Finkel, author