Radio Sales Today

RAB Sales Tips

'Tell me your thoughts'

Heading into a closing conversation, to gauge how ready your prospect is, say this. If they're looking for the metaphorical pen to sign on the dotted line, they'll usually say so.

If they're still unsure, you'll hear some hemming and hawing. This gives you the chance to figure out what's holding them back without trying to close too soon.

Source: Business writer Emma Brudner