Follow up: It's up to you

Many a customer meeting and sale has been lost due to a lack of follow-up, and given the technology we have at our fingertips today, this should be a no-brainer.

Too many salespeople fail to follow up after sending a proposal — mistakenly thinking that the prospect will call them if they are interested. News flash! It’s up to you to follow through afterward and I guarantee that you are losing sales if you are waiting for people to call you back.

If you are serious about increasing your sales, you MUST be proactive in your follow-up.