Radio Sales Today

RAB Sales Tips

Will You Try This?

Happy Monday. If you’re like most sellers we talk to, today is the day you review your plan and start making calls to your clients and prospects and plan how you can have a successful week. For many, the pit-in-the-stomach feeling develops on the way to the office – whether that office is at home or at another location. We believe the goal most sellers have is to make a positive difference in the lives of their clients, prospects and communities.

Here are two simple things you can do to make a difference:

1. Sincerely compliment someone

2. Show appreciation for what they are doing

As you structure your call list this week, would you try this? Create a list of clients and/or prospects, call them and find something you can complement them for, then thank them for that contribution. You can do this on the phone, or for extra credit, make five hand-written notes and mail them today.

In my experience, nothing gets a more positive response, and nothing makes a person feel better than a sincere compliment and appreciation for what they are doing. Here’s an example for a car dealer:

Brad, I really admire how your company has responded to the safety concerns of the public during this pandemic by offering contact-free service. As one of your customers, I really appreciate the ability to drop my vehicle off, text you and know that you’ll take it from there. I wanted you to know how much I appreciate you and the work you are doing.

This will catch them off-guard because they are not used to it, and that’s exactly why it’s so powerful. No sales pitch, just a compliment and appreciation – then be ready to hang up – if it’s a phone call. If you sent a card, be ready for them to call you to thank you for the note.

If you aspire to make a difference in the lives of others, nothing is more powerful than a compliment and appreciation. Will you add that to your activities this week? Even just a few? Then please let us know about the responses you receive.

Your courage and willingness to try new things has always been impressive, and we so appreciate you taking the time to interact with us. It’s your feedback and experiences that can help us shape a future we can all be proud of.

Thank you, we look forward to hearing from you.

Source: Jeff Schmidt, RAB