Radio Sales Today

RAB Sales Tips

How Far Can You Go?

The Pandemic. Just saying the word can conjure up fear, uncertainty and pain of loss. Alternatively, it can bring forward positives like growth, new opportunity and finding new paths. The lessons from the pandemic are plentiful. Legendary sales and motivational speaker Zig Ziglar identified the three C’s of life:

1. Choices

2. Chances

3. Changes

Ziglar says: You must make the choice to take a chance, if you want anything to change.

Two years ago, video calls were a novelty, now we have “fatigue” from them. Two years ago, working from home was for a select few who could tolerate and manage the separation of family, pets, children and other attention-grabbers in the home. Now, working from home is common and many reports are that we’ve never been more productive.

One thing has become clear: New knowledge, new information and new learning is no longer just an option for those looking to get ahead faster, it’s now a requirement for everyone to adapt to the changes. While it may sound harsh; your continued employment in this great industry depends on it.

The question for you to ask today is not, “Should I?” It should be, “How far can I go?” With the proper tools and resources, there is nothing stopping you from having your best year ever.

Our mission at the Radio Advertising Bureau is to provide you with the research, tools and resources to help you on your journey of consistent growth and development. If it’s been a while, we encourage you to have your sales manager schedule a Member Benefits webinar. They make great sales meetings and provide the team with great instructions on accessing the resources available to you as an RAB member.

We are honored to have you as a member and be given the opportunity to help you become even more successful. We look forward to engaging with you and cheering you on as you reach levels of success you never thought possible.

How far will you go?

Jeff Schmidt is SVP-Professional Development at the Radio Advertising Bureau. You can reach Jeff at or follow him on social media: Twitter and LinkedIn.

Source: Jeff Schmidt, RAB