Radio Sales Today

RAB Sales Tips

What’s The Point?

Are we coming out of the pandemic or heading back in for another round of restrictions? Who knows, right? One thing we do know is that we are all changed as a result of this ongoing experience. We’re experiencing hybrid work scenarios: some of us are working from home, heading to the office or something in between. We have learned that how we view work has changed. Our view of our company might have also changed for the better – or not. Perhaps you’ve had a chance to look at yourself and your own organization during these times.

Business News Daily had an article about company “mission statements.” Here is what they say about mission statements:

“The mission statement should be short yet resonate with both employees and those outside of the organization. A statement should express the organization's purpose in a way that inspires support and ongoing commitment. It is up to the mission statement to set the tone of the company and to outline concrete goals.”

Do you know your company’s mission statement? Do you have a personal mission statement? If you don’t, you are left to wonder, “what’s the point” of doing what you are doing? A few weeks ago, I had the honor of participating in a management roundtable discussion with a company. The whole point of their get-together was to redefine, enhance and make their company mission and purpose come to life. It was a fun and very rewarding experience.

Early in my selling career, I learned of a mission or purpose statement that encapsulated, for me, the true essence of a professional seller.

“To identify, and then satisfy, the customers’ needs, profitably, from the customer’s point of view.”

I loved the simplicity, the directness, and the direction it gave me as I was launching a successful selling career.

At RAB, we teach the 7 Steps to Sales Success. In each step of a successful career, it’s the focus on the customer and the passion to solve customer problems that makes a difference.

I adopted that mission/purpose statement early in my sales career. With the help of my mentor, I also added: “Think big, make big things happen.” Those two sentences together provide a powerful purpose for me to be excited about every day.

In my experience, having a strong mission and purpose is critical to sustained successful performance.

It’s Friday. Over the weekend, you might consider giving these topics some thought. We would love it if you would share your personal and/or company mission statement. Just click here.

Purpose = Passion. Passion = Performance.

Jeff Schmidt is the SVP of Professional Development. You can reach him at You can also connect with him on Twitter and LinkedIn.

Source: Jeff Schmidt, RAB