Radio Sales Today

RAB Sales Tips

What It Means to Be Great

If you've taken any RAB training course, online certifications or our virtual live training, you know that our purpose is "To inspire, engage, educate, equip and empower people so they believe in themselves, have confidence in their abilities and achieve even greater levels of success." You also know from our training that we love acronyms because they help us easily remember complex concepts. In a recent conversation with my friend Chris Forgy, senior vice president of operations for Saga Communications, he shared with me his acronym for being great.

G - Gratitude

R - Respect

E - Enthusiasm

A - Accountability

T - Teamwork

What I like about Chris' definition is that it can be personalized for any application. In your personal life or business life — no matter what business you are in, these five pillars of being great are the backbone of a high-performance person and a high-performance culture.

You can also customize and personalize each of these concepts and bring them to life in your next sales meeting. Have a conversation with your peers or your team about what it means to be G.R.E.A.T. and see where it leads you.

Jeff Schmidt is the SVP of Professional Development. You can reach him at You can also connect with him on Twitter and LinkedIn.

Source: Jeff Schmidt, RAB