Radio Sales Today

RAB Sales Tips

Do Your Homework

Research prospects in advance. Go beyond just gathering a list of names and contact details - anybody can find that information.

Take the time to make sure you're sending to the right people. In this case, more is not always merrier. Dig deep to uncover your prospects' interests, skills, hobbies and more.

What are their needs? What are their biggest pain points and how can you solve them?

Source: Sujan Patel, marketer