Radio Sales Today

RAB Sales Tips

Aggressive versus assertive behavior

Prospects don't usually reward aggressive behavior. When salespeople become aggressive, their only goal is to share what is important to them – closing the sale.

There is a big difference between aggressive and assertive behavior. When salespeople are assertive, they believe in the value of their products or services. Successful salespeople are self-assured and self-confident, but never allow their sales talk to overwhelm or push away prospects.

Source: Debbie Allen, sales author