Radio Sales Today

RAB Sales Tips

Another reason to call your clients and prospects

While many things remain uncertain, at least one thing is not. Co-op is still a great way to help your advertisers and prospects stretch their advertising dollars. Yes, even now. In fact, this may even be more important for cash-strapped advertisers than it ever has been.

Val Onyski, vice president of co-op advertising services at Localogy (the company who provides our RAB Co-op Directory at says:

"Everything is continuing as normal. If anything, this is the best time to use co-op. All the big brands (auto, HVAC, hardware stores, etc.) are all offering no payments for 90 or 120 days, interest-free purchases for three years and all these other types of promotions. Tying these promos in at the local level using co-op is perfect. The brands will pay it because they want their retailers selling it!

We are also finding that although dealership inventory remains low, all their service centers are open, and there are a whole host of co-op brands being used back in the service areas."

Free money seems like a compelling reason to talk to your clients and prospects. Start your search now on the RAB Co-op directory right here.

Jeff Schmidt is SVP-Professional Development at the Radio Advertising Bureau. You can reach Jeff at

Source: Jeff Schmidt, SVP of Professional Development, RAB