Radio Sales Today

RAB Sales Tips

How far can you go?

The economy. Just saying the word can conjure up fear, uncertainty and pain of loss. Alternatively, it can bring forward positives like growth, new opportunity and finding new paths. The lessons from any economically challenging times, including now, are plentiful. Legendary sales and motivational speaker Zig Ziglar identified the three Cs of life:




Ziglar says: You must make the choice, to take a chance, if you want anything to change.

A few years ago, video calls (training) were a novelty, now we have "fatigue" from them. Three years ago, working from home was for a select few who could tolerate and manage the separation of family, pets, children and other attention-grabbers in the home. Now, working from home is common and many reports are that we've never been more productive. In fact, we don't even call it "work from home" now, the new buzzword is "distributed work." That is, work that is not done in the office.

One thing has always been clear: New knowledge, new information and new learning are no longer just an option for those looking to get ahead faster, it's now a requirement for everyone to adapt to the changes. While it may sound harsh; your continued employment in this great industry depends on it.

The question for you to ask today is not: "Should I?" It should be, "How far can I go?" With the proper tools and resources, there is nothing stopping you from having your best year ever.

Our mission at the Radio Advertising Bureau is to provide you with the research, tools and resources to help you on your journey of consistent growth and development. If it's been a while, we encourage you to have your sales manager schedule a Member Benefits webinar. They make great sales meetings and provide the team with great instructions on accessing the resources available to you as a RAB member.

We are honored to have you as a member and be given the opportunity to help you become even more successful. We look forward to engaging with you and cheering you on as you reach levels of success you never thought possible. Much of today's Radio Sales Today is devoted to those tools, so spend some extra time each Monday learning what tools and resources we have to help you.

How far will you go?

Jeff Schmidt is the SVP of Professional Development. You can reach him at You can also connect with him on Twitter and LinkedIn.

Source: Jeff Schmidt, SVP of Professional Development, RAB