Radio Sales Today

RAB Sales Tips

Providing mentorship for managers

New sales managers don't stop benefitting from mentorship just because they're managers now. Consider implementing a formal or semi-formal mentorship program that pairs new managers up with more experienced ones. Set basic guidelines but allow mentee/mentor pairs to set the terms of their relationship.

It's also important to support managers in seeking mentorship outside of your organization. This means they need to attend networking events, sales conferences, etc. Make it clear to your managers that it's okay for them to seek outside mentorship, which can oftentimes provide a different and important perspective.

Source: James Meincke, marketing manager