Radio Sales Today

RAB Sales Tips

In case of an emergency, ask questions

Whenever you start to feel stressed and don't know what to say to a customer, start asking questions. Questions are your emergency kit for all situations.

Simply asking something like, "Please tell me a little more about that" or "What could we do to help you?" will often turn it all around.

Once the prospect is talking, you'll have the opportunity to regroup and prepare your next move.

Source: Steve Waterhouse, sales consultant/trainer