Radio Sales Today

RAB Sales Tips

Don't give up on difficult prospects



Difficult customers want to be followed up with even if they don't buy from you the first time around.

Tough customers know they're hard to deal with and may respond favorably to a salesperson who calls them back if they missed it the first time around.

If you don't sell a difficult customer the first time out, follow up quickly — and with purpose.

Source: Dave Anderson, sales author