Radio Sales Today

RAB Sales Tips

Characteristics of a sales leader

The true sales leader:

Isn't focused on today but rather is looking into and planning for the future with the intent of molding the future instead of being molded by it.

Is looking to coach his or her team members to stardom, not to be the star themselves.

Manages through demonstration and inspiration, not intimidation and fear.

Is a student, open to suggestion, criticism, advice and continual education.

Leads by being trustworthy and demonstrating integrity and honesty. His/her team members may not like the sales leader's decisions, but know the decisions are honest and based on what the sales leader believes is best for the team.

Is a decision-maker, not afraid to make the hard decisions and to live with the consequences.

Source: Paul McCord, sales consultant/trainer