Radio Sales Today

RAB Sales Tips

Watch what you say

There are four verbal communication rules to remember in sales:

Use descriptive language

Use short sentences

Avoid buzz words and jargon

Avoid tag questions and qualifiers ("I guess," "I hope," "sort of," "probably")

When preparing your sales presentation, keep your points focused, so you don't ramble on in long sentences. Adding tag questions (like "I think this is a good proposal, don't you?") weakens your position, and using words like "umm" and "like" and "you know" detract from what you are saying.

Think about what you really want to say, and then say exactly what you mean.

Source: Marjorie Brody, communication/sales consultant