Watch what you say
There are four verbal communication rules to remember in sales:
Use descriptive language
Use short sentences
Avoid buzz words and jargon
Avoid tag questions and qualifiers ("I guess," "I hope," "sort of," "probably")
When preparing your sales presentation, keep your points focused, so you don't ramble on in long sentences. Adding tag questions (like "I think this is a good proposal, don't you?") weakens your position, and using words like "umm" and "like" and "you know" detract from what you are saying.
Think about what you really want to say, and then say exactly what you mean.
Source: Marjorie Brody, communication/sales consultant
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