Radio Sales Today

RAB Sales Tips

If I get one more email about generative A.I. ...

How does a station manage the rush of information about generative A.I.? If it represents "a goldmine or extinction event" for local media, as the managing director of Deloitte Digital said recently, how can your station participate in the goldmine option?

In the early days of transformative technology adoption, it was important to regulate the firehose of information instead of getting overwhelmed. Many stations groups have created task forces to collect information and suggest an action plan.

Has your station done so? Please participate in our annual digital benchmarking survey, which includes several questions about how stations are handling their A.I. initiatives. To participate, CLICK HERE.

The survey takes about seven minutes, and the first 200 participants will get a customized 2024 advertising forecast for their market, plus a chance to win an Amazon Echo Show or a ticket to #BorrellMiami2024.

Source: Gordon Borrell, Borrell Associates