R-E-S-P-E-C-T
Treat every person – including and especially the office manager or administrator -– with respect.
Not only is treating someone with a lack of respect in and of itself inappropriate and unacceptable, it's strategically foolish.
If that person is the gatekeeper to the decision-maker, your disrespect will have just ensured that gate will stay closed forever.
Source: Craig James, sales consultant
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