Radio Sales Today

RAB Sales Tips

The power of the elevator speech

The elevator speech is not the actual length of time it takes to rise in an elevator but, as it implies, a clear, brief and persuasive message delivered to a prospect or customer.

An elevator speech has several fundamental characteristics:

It has structure, with an opening and close.

It can be formal or informal.

The typical length is about two or three minutes.

It has the sole function of intriguing a listener and stimulating his or her interest, leading to a longer, more detailed presentation at a later time.

It's a tool that helps you earn the right to be heard.

It can initiate opportunities for the future.

Source: Terri Sjodin, Sales Author/Speaker