Benchmarking Radio's Online Revenue
One-hour, Live Online Presentation
Radio websites generating millions of dollars? Highly profitable? Join us for a lively webinar as we discuss the findings of the Borrell-RAB report, “Benchmarking: Local Radio Stations’ Online Revenues.” The webinar will feature the report’s principal author, Gordon Borrell from Borrell Associates, as well as Rob McCracken, Director of Business Development and Strategy for Hubbard Interactive, who will discuss Hubbard's strategies for driving digital revenue. Hubbard is a top digital performer in the radio industry. The webinar will help stations “get square” on how much they should be making – if they want to be average among peers – but focus mainly on how much is possible based on Borrell’s survey of digital revenues and expenses at thousands of local media properties.
Date: Thursday March 07, 2013