RAB Live Presentation - Radio Drives Brand Conversations
One-hour, Live Online Presentation
Radio's power as an influential platform is evident through its ability to drive brand consumer conversations. Everyday influencers and heavy radio users wield more influence than average individuals and heavy consumers of TV and social media. These conversations lead to higher purchase intent, especially in specific verticals. Moreover, radio users engage passionately in a wide range of hot-button issues, including politics. Advertisers can harness radio's potential to maximize outreach, making it an indispensable tool for brands to deliver desired business outcomes.
Date: Wednesday September 13, 2023