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Plus Radio

• Radio is the perfect complimentary medium. It can help help direct mail. In analyses of AnalyticOwl data, radio increased new visitor traffic:
  • 9% for jewelry retailers
  • 5% for auto service businesses
  • 2% for healthcare practitioners
  • 4% for lawn and garden retailers/services

Consumers hear only one radio ad at a time, in contrast to the clutter of many pieces of mail delivered at once

Radio generates new customers by branding an advertiser. Consumers who are familiar with a brand may be more receptive to direct mail pieces they find in their mail. Radio ads run concurrently with a direct mail campaign can educate consumers about the business and direct them to check their mailboxes for more detail, ordering, etc. Radio can amplify a campaign's impact. In fact, radio can drive awareness lift of a direct mail campaign by 78%.
(Source: Nielsen study of 4 advertisers in B2B, Auto Aftermarket and Motorcycles)

Radio delivers results for advertisers and can lead to purchase. Radio drives brand engagement more than any other medium.

• 51% of brand conversations among heavy radio listeners results in intent to purchase.

For more information on radio:

Glossary: http://www.rab.com/public/reports/buysellterms.pdf
FAQs: https://www.rab.com/whyradio/WRnew/faq/faq.cfm
Statistics and Trends: http://www.rab.com/whyradio/