Newspaper readership
Overall, consumers reading traditional print newspapers are declining as digital newspaper readership numbers are on the rise. Convenience and technology are key when consuming print now.
- 7% of A18+ read any daily newspaper
- 6% of A18+ read any one daily newspaper
- 1% of A18+ read any two or more daily newspapers
- 13% of A18+ read any Sunday newspaper
- 11% of A18+ read any one Sunday newspaper
- 2% of A18+ read any two or more Sunday newspapers
Newspaper consumers are now reading digitally.
- 54% of A18+ read or looked into any electronic version of a newspaper, including website.
(Source: 2024 MRI-Simmons Spring Doublebase)
- 218 Million adults 18+ access news and information from newspapers every month.
(Source: America's Newspaper, 2023 Local Newspaper Study)
- 9% of U.S. adults have said that they prefer print newspapers for getting local news and information.
(Source: Pew Research Center survey of U.S. adults conducted Jan. 22-28, 2024)
- 33% of U.S. adults often or sometimes get local news and information from daily newspapers.
(Source: Pew Research Center survey of U.S. adults conducted Jan. 22-28, 2024)
- 80% of Americans believe that it is important to have a local newspaper in their community that provides news and information regarding their hometown, city, and country.
(Source: 2024 America's Newspaper Trusted Media Study, conducted by Coda Ventures)
- 74% of Americans believe that not having a local newspaper would seriously impact their community.
(Source: 2024 America's Newspaper Trusted Media Study, conducted by Coda Ventures)
- 51% of Americans believe that local newspapers are the most trusted media.
(Source: 2024 America's Newspaper, conducted by Coda Ventures)
- Almost 6 out of 10 adults 18+ use newspaper advertising to help them decide what brands, products and local services to buy.
(Source: America's Newspaper, 2023 Local Newspaper Study)
- Today's newspaper readers:
- 49% are male
- 51% are female
- 78% are under the age of 65
- 67% of households earn $50k+ annually
- 57% are employed
- 38% are college grads or higher
- 35% have children in the home
- 71% lived in the community for 5+ years
(Source: America's Newspaper, 2023 Local Newspaper Study)
- Percentage of adults who consider newspapers to be very trustworthy/trustworthy:
- Adults 18-34 - 78%
- Adults 35-54 - 78%
- Adults 55+ - 74%
(Source: Katz Radio Group, Media Trust Study, June 2024)
- Among U.S. adults who get news from a local daily newspaper, percentage of those who primarily get that news via...:
- Print - 31%
- Website, app or email - 41%
- Social media posts - 25%
(Source: Pew Research Center survey of U.S. adults conducted Jan. 22-28, 2024)
- Adults 18+ who read the newspaper daily:
- 84% have purchased their most recent vehicle.
- 38% are likely to invest in stocks, bonds, or mutual funds in the next 1-2 months.
- 32% have used a tax preparation professional or service.
- 15% are likely to remodel a bathroom within a year.
- 29% spend $150+ a week on groceries.
- 25% have spent $1000+ on the internet in the last 6 months.
- 18% have visited a dermatologist in the last 1-2 months.
- 21% are likely to buy major appliances within the next year
(Source: 2024 MRI-Simmons Spring Doublebase)
- 66% of adults 18+ believe that publishing public notes in newspapers should be required.
(Source: America's Newspaper, 2023 Local Newspaper Study)
- 57% of adults 18+ report that newspapers and newspaper sites are "more reliable" that city, county, or state websites for accessing public notes.
(Source: America's Newspaper, 2023 Local Newspaper Study)
- 63% of adults 18+ believe that newspapers and newspaper websites are "more concerned about the community" than city,/count websites or state websites.
(Source: America's Newspaper, 2023 Local Newspaper Study)
- 43% of adults 18+ feel like newspapers are the most accurate source of original news reporting.
(Source: America's Newspaper, 2023 Local Newspaper Study) |
