- Pureplay radio services are webcasters that transmit only on the Internet; they don't transmit simulcasts of AM/FM radio broadcasts. These may not be interactive ("on demand") based on a ruling on royalty payments. (Arista)
- Online radio's monthly audience (pureplay/AM/FM streamed combined) is estimated at 214 million, representing 75% penetration of the U.S. 12+ population.
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89% of America's 12-34-year-olds listen online monthly
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85% of 35-54's are online listeners
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The 55+ audience is slower to adopt, with just 53% penetration
(Source: The Infinite Dial 2023 - Edison Research/Wondery/ART19)
- 62% of consumers use an ad-supported music streaming service.
(Source: Digital media trends, 15th edition, Deloitte 2021)
- 69% of share of ad-supported audio time spent among person 18+ was spent on AM/FM radio.
(Source: Source: Edison Research, "Share of Ear," Q3 2022 - Q2 2023)
- 78% of respondents reported that they are likely to listen to streaming audio and podcasts when they are outside during the summer.
(Source: Source: Veritonic, Summer Audio Listening Trends, April 2023)
- 44% of Americans age 13+ spent time listening to AM/FM radio.
(Source: Source: Edison Research, Share of Ear, 2023)
Percentage (%) of share of ad-supported audio time spent by age and demographic:
- Persons 25-54: 62%
- Women 25-54: 63%
- Men 25-54: 62%
(Source: Edison Research, "Share of Ear", Q3 2022 - Q2 2023)
Digital audio usage by device in the U.S.:
- Smartphones: 75%
- Smart TV: 37%
- Laptop: 34%
- Tablet: 29%
- Smart speakers: 23%
- Desktop PC: 21%
- Streaming Device: 20%
- Gaming Console: 18%
- Music Center: 11%
- Other: 3%
(Source: Statista, June 2023)
11% of Americans age 13+ listen to AM/FM radio streams at home:
(Source: Edison Research, Share of Ear, 2023)
U.S. Monthly Radio Reach (Hispanics by age group):
- Hispanics 18-34 - 91%
- Hispanics 35-49 - 97%
- Hispanics 50+ - 97%
(Source: Nielsen NPOWER, Nielsen RADAR, Nielsen Total Media Fusion - Q1 2023)
Share of daily time spent listening to all audio services among U.S. population, Hispanic Adults 18+:
- Radio - 30%
- Streaming audio - 21%
- YouTube - 20%
- Podcasts - 12%
- Owned music - 8%
- Other - 5%
- Satellite Radio - 4%
(Source: Edison Research, "Share of Ear", Q2 2023; Hispanic Adults 18+)
Percentage (%) of monthly reach among all audio sources (Hispanic Adults 18+):
- Radio - 94%
- YouTube Music - 44%
- Spotify - 31%
- Pandora - 23%
- Amazon Music - 15%
- Apple Music - 15%
- Satellite Radio - 11%
(Source: Nielsen RADAR, Nielsen Scarborough - Q1 2023)
Percentage (%) of monthly reach among ad-supported radio (Hispanic Adults 18+):
- Radio - 94%
- YouTube Music - 40%
- Spotify - 18%
- Pandora - 21%
- Amazon Music - 12%
(Source: Nielsen RADAR, Nielsen Scarborough - Q1 2023)
Preferred audio sources during road trips:
- Streaming Audio - 73%
- Podcasts - 63%
- AM/FM Radio - 58%
- Other audio - 8%
(Source: Veritonic, Summer Audio Listening Trends, April 2023)
Preferred audio sources used when bored:
- Podcasts - 66%
- Streaming audio - 58%
- AM/FM Radio - 23%
(Source: Veritonic, Summer Audio Listening Trends, April 2023)
Preferred audio sources used while waiting in line at the airport or waiting for an appointment:
- Podcasts - 51%
- AM/FM Radio - 21%
- Other Audio - 13%
(Source: Veritonic, Summer Audio Listening Trends, April 2023)
Preferred audio sources used when trying to relax:
- Podcasts - 57%
- AM/FM - 31%
- Other Audio - 6%
(Source: Veritonic, Summer Audio Listening Trends, April 2023) |