2010 Radio Mercury Awards Finalists Announced
Second Annual Radio Creative Summit Hosted at VCU BrandCenter

September 9, 2010 --- New York, NY – Sixty diverse Radio spots have made it to the finals of the 2010 Radio Mercury Awards, which honors outstanding Radio created by agencies, production companies, Radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand’s message. The second Annual Radio Creative Summit was once again held in conjunction with the final round judging, this year at the VCU BrandCenter in Richmond, Virginia.   

 

The 2010 finalists encompass a wide range of national and regional advertisers from the automotive, beer, entertainment, fast food, consumer packaged goods, telecommunications and retail categories.

 

“I’m really encouraged by the list of finalists that have made it this far.  This is a great example of the overall breadth and scope of the Radio advertising landscape.” noted Mike Hughes, Co- Chief Judge, and President and Co-Chief Creative Officer, The Martin Agency.

 

“We’re continuing to see marketers leverage Radio in unique ways.  This year’s high caliber of brands speak to the medium’s reach and flexibility,” stated Jeff Haley, President and CEO of the Radio Advertising Bureau.

 

Upon completion of the final round judging, VCU BrandCenter graduate students participated in a discussion devoted to Radio creative with the stellar panel of judges.   “To gather all of these top agency talents into one room and focus on one medium, and discuss its importance, is a VCU student’s dream come true,” said Kelly O’Keefe, Managing Director, VCU BrandCenter.

 

The final round judging panel included: Jim Cook, President, Creative Services Group, Clear Channel; Susan Credle, Chairman and Chief Creative Officer, Leo Burnett; Mike Hughes, Co- Chief Judge, and President and Co-Chief Creative Officer, The Martin Agency; Jose Molla, Co-Founder, Executive Creative Director, la comunidad;  John Norman, Co-Chief Creative Officer from The Martin Agency; Kelly O'Keefe, Managing Director, VCU Brandcenter; Aldo Quevedo, President, Dieste; Luke Sullivan, SVP, Group Creative Director, GSD&M, Idea City; Dan Wieden, President & CEO, Wieden Kennedy; Rebecca Williams, SVP, Chief Creative Officer, Uniworld Group.

 

Winners will be announced on Monday, September 27th at the Annual Radio Mercury Awards at the NASDAQ MarketSite. A limited amount of tickets are available for purchase. Contact mercury@rab.com or call 212-681-7207 for details. Listen to the finalists here.

 

2010 Radio Mercury Awards Finalists

 

Agency/Production Company Category

 

Significant Others         

Apex Pest Control         

Anson-Stoner

 

Vocoder Love, Baby

McDonald's      

Arnold  

 

Looking            

McDonald's      

Arnold

            .

Canada            

Virginia Tobacco Settlement Foundation

Barber Martin Agency

           

Denny Live/Nascar        

Sprint   

bartradio SEA/NYC       

 

Meet The Legals-Videos            

AT&T

BBDO Atlanta

           

Cops    

MINI Cooper     

Butler, Shine, Stern & Partners

           

Colonoscopy    

MINI Cooper     

Butler, Shine, Stern & Partners

           

Offensive Lineman         

Williamson Insurance    

CJRW  

 

Three Beers      

Horny Goat Brewing Company   

Creative Reserves

           

White   

Mammoth Mountain      

David & Goliath

           

Gym    

National Thoroughbred Racing Association          

Devito/Verdi

           

Dance Club      

National Thoroughbred Racing Association          

Devito/Verdi

           

Oktoberfest      

National Thoroughbred Racing Association          

Devito/Verdi      

 

Nursing Home   

Legal Sea Foods           

Devito/Verdi      

 

It's Ok  

Ehrlich Pest Control      

Devito/Verdi      

 

Balloon Animal

Microsoft          

DNA Seattle

           

Signs   

Heineken USA/Dos Equis          

Euro RSCG New York   

 

Cinco   

Heineken USA/Dos Equis          

Euro RSCG New York

           

Halloween        

Heineken USA/Dos Equis          

Euro RSCG New York

           

Standard #2      

Heineken USA/Dos Equis          

Euro RSCG New York   

 

Cinco #2

Heineken USA/Dos Equis          

Euro RSCG New York   

 

Travel Mug Song           

7-Eleven           

Freshworks/TracyLocke

           

Empathy          

Safeco

Hill Holliday      

 

Battle   

P&G Bounty     

Lapiz

           

Never Get Dirty

P&G Era          

Leo Burnett, Toronto      

 

Miles

P&G Gain        

Leo Burnett, Toronto      

 

Tasting Notes

Tillamook County Creamery Association

Leopold Ketel & Partners           

 

Takei   

Carl's Jr.           

Mendelsohn Zien Advertising      

 

Missing Letter “P”         

Wheel Of Fortune          

Oink Ink Radio

           

Unlimited Time  

Staples            

Oink Ink Radio

            .

Nut Pouch        

Duluth Trading Company            

Pond Radio Entertainment         

.

Deerbabies       

General Mills/Yoplait/Yoplus      

Saatchi & Saatchi NY   

.

Laugh Therapy  

General Mills/Yoplait/Yoplus      

Saatchi & Saatchi NY   

 

Duet    

FirstBank         

TDA

           

Dance  

GEICO

The Martin Agency        

 

Stacy   

QuikTrip           

The Richards Group      

 

Ladder to Heaven          

Sears - Craftsman Tools            

Young & Rubicam

           

Universe Diorama          

Sears - Craftsman Tools            

Young & Rubicam         

 

Knowledge Shelf           

Sears -Craftsman Tools

Young & Rubicam

 

Campaign


"Dear Me" Campaign

WA State Dept of Health

WONGDOODY

 

"Romantic Fatpants " / "Dear John" / "Eulogy" Campaign

YMCA Twin Cities

Preston-Kelly

 

"Cold Songs" Campaign

MillerCoors, Coors Light

Draftfcb

 

           

 

PSA

 

My Daughter Kara         

Iraq and Afghanistan Veterans of America/The Ad Council            

Clear Channel Creative Services Group

           

Common Sense            

Operation Lifesaver        

Flying Brick Radio         

 

Ashley

AT&T   

Oink Ink Radio

 

Ken     

Washington State Department of Health  

WONGDOODY

 

Radio Station Produced

 

Building 19 Subliminal   

Building 19       

CBS Radio       

 

The Tune Up     

DP Motorwerks

Clear Channel Broadcasting       

 

Bear Skin Rug  

Myers Carpet    

Clear Channel Creative Services Group

 

Landscaper      

SD Storage      

Clear Channel Creative Services Group   

 

Pick Me           

Empire State Potato Growers Assoc.     

Entercom         

 

Izzo's Burritos   

Izzo's Illegal Burritos     

Townsquare Media        

 

Woodpecker

Engagingcommercials.com        

WBEB-FM       

           

Spanish Language

 

Comcast Shaolin          

Comcast          

Grupo Gallegos

           

Batalla

P&G Bounty     

Lapiz   

 

Ovnipuerto        

Cine las Americas         

LatinWorks

 

1 Ford SYNC / Indie

Ford     

Zubi Advertising            

 

Student

 

Pull the Plug     

Peet's Coffee & Tea       

Miami Ad School

           

Mosquito Insanity          

Orkin   

Portfolio Center

 

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,000 commercials have competed for over $2.9 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. Last year, the $100,000 Grand Prize was awarded to The Richards Group. 

Media Contact:
Meghan Buonocore
212-681-7215
mbuonocore@rab.com 



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