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Historical Revenue Data

 

Please direct your questions to revenuereport@rab.com or call 212-681-7200.

 
Annual Radio Revenue Trends

Below find Radio's annual revenue history. Numbers are in millions. If you have any questions, please email revenuereport@rab.com or call 212-681-7200.

Source: Miller Kaplan Arase LLP

 
Radio Revenue Sector Definitions

  • Spot - Revenue generated from traditional (on-air) primary, HD2 or HD3 channel, block programming,  :60, :30 and shorter length spots on radio stations on a market-by-market basis including "unwired rep networks"
  • Digital - All revenue derived from the website including: banner ads, tile ads, pop-up ads, takeovers, Internet/Web Streaming and dedicated streaming advertising, video/display ads, social media derived revenue, ecommerce and revenue received from auction certificates/discount couponing as well as text/email messaging, other mobile media, revenue from web-affiliate relationships, application/web development and Search Engine Marketing.
  • Network - Revenue generated by traditional (on-air) wired and traffic networks
  • Off-Air / Non-Spot / Non-Traditional Revenue - Revenue generated from and related to gate receipts, signage, concessions, sponsorships, merchandising and print activities.

Definitions effective 2015 (Source: Miller Kaplan Arase LLP)

 
Revenue Releases
DATE RELEASE
03/03/16 Broadcast Radio - America’s #1 Reach Medium - Confirms Advertiser Appeal In 2015

Digital, Off-Air Platform Revenues Hit New Highs
08/28/15 Radio at the Half Mirrors 2014 Comps

Off-Air Shows Significant Growth as Digital Also Continues Upward Pace
02/20/15 Off-Air, Digital Gains Bolster Spot and Network to Deliver Flat 2014 for Radio

Industry Benefits from Increases in Communications, Health Care
and Insurance Spending
11/21/14 Radio Shows Double-Digit Growth in Digital Revenue for Q3
as Industry Continues to Build It’s Strong Digital Platforms


Off-Air Revenues Also Show Significant Gains
as Industry Revenues Indicate Improving Trends
08/15/14 Radio’s Off-Air Posts 3rd Consecutive Quarter of Double-Digit Gains

Spot Slows Down in Second Quarter
05/16/14 Communications, Insurance, Health Care, Home Improvement
Are Spot Growth Stars

Strong Digital, Off-Air Gains Help Radio Offset
Spot, Network Dip in Q1 2014
03/14/14 Network, Digital, Off-Air Shine as Radio Ends 2013 in the Black

Insurance, Healthcare, Professional Services Spending Surges in Q4
11/22/13 Radio’s Q3 Spending Up 1%
Communications/Cellular Posts Stellar Uptick in Spot

Digital Upward Trend Stays
08/16/13 Communications Tops for Radio Again in Q2, Up 27%
Retail, Professional Services Post Strong Gains

Digital Sector Continues to Shine
05/17/13 Communications, Financial Services and Retail Shine in Q1 2013

Radio’s Digital and Off-Air Sectors Post Solid Gains as Spot Levels Off
02/15/13 Radio Records 3rd Straight Year of Upward Momentum

Q4 Surge Represents Highest Quarterly Gain in 2 Years
11/16/12 First Nine Months of 2012 Up 1%

Radio Holds a Steady Course in Q3
09/13/12 Q2 Upticks in Spot, Digital and Off-Air Sectors

Double Digit Increases for Automotive in First Half 2012
05/18/12 Radio Shows Revenue Gains Again in Q1 2012

Digital, Off-Air, Political Spending Shine
02/17/12 Second Consecutive Year of Growth for Radio

Radio’s Top Ad Categories Consistent Since 2007
11/18/11 Radio Sees Seven Consecutive Quarters of Growth

Digital, Off-Air, Network All Show Strong Gains
08/19/11 Radio Revenue Uptick Continues in Q2 and First Half 2011

Deep Growth Seen Across Categories, Digital, Off-Air and Network
05/20/11 Radio Posts 5th Consecutive Growth Quarter in Q1 2011

Key Spot Categories, Digital and Off-Air Drive Gains
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