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  • RADIO FACTS
    • Audience Research
      Who listens, consumer trends and more
    • Effectiveness
      Power your marketing
    • Misperceptions of Radio
      Radio is vibrant and thriving. Find out more.
    • Radio Matters
      Blogs, podcasts and more
    • Why Radio
      All about radio in one place
    • This Is Radio
      Radio is the audio leader
    Audience Research Effectiveness Radio Matters Misperceptions of Radio Why Radio
  • PLANNING / BUYING
    • Broadcast Calendar
      Official broadcast calenders to help you plan
    • Case Studies
      Case studies for national and local brands
    • Diverse Media Guidelines
      AIMM guidelines for diverse buyers and media suppliers
    • Matter of Fact Newsletter
      Catch up on the latest trends in radio / audio
    • Media Buy/Sell Terms
      Terms covering the buying and selling of media
    • Misperceptions of Radio
      Radio is vibrant and thriving. Find out more.
    • Radio Matters Video
      Find out why radio matters
    • Radio Ratings Services
      Radio Ratings by Market
    • Research Studies
      The latest research on how and why radio works
    • Why Radio
      All about radio in one place
    Broadcast Calendar Case Studies Diverse Media Guidelines Matter of Fact Newsletter Media Buy/Sell Terms Radio Matters Video Radio Ratings Services Radio Works Research Studies Why Radio
  • SALES TOOLS
    • Prospecting
      Qualify and find new prospects
    • Appointments
      Get more 1st appointments
    • Research
      Prepare for your client meetings and presentation
    • CNA
      Uncover your client's biggest marketing challenges
    • Presentations
      Write client-focused presentations
    • Daily Sales Tip
      Great advice from sales leaders
    • Political Advertising
      The latest guides for political advertising
    • Radio Sales Today
      Visit the archive for RAB's daily newsletter
    • RAB Video Wall
      RAB's video library for AE's
    Prospecting Appointments Research CNA Presentations Daily Sales Tip Political Advertising    Radio Sales Today RAB Video Wall
  • CREATIVE
    • ABX Scorecard
      See and hear how national brands measure up
        
    • Ad Council: Love Your Mind
      A mental health awareness campaign
        
    • Commercial MP3 Audio
      Share the storytelling power of radio
        
    • Copy Ideas
      Idea starters for your scripts
        
    • Creative Best Practices
      Write and produce better commercials
    • Creative Resources Directory
      Tap into a world of talent
    • Promo Calendar
      Days to help your clients plan promotion
    • Promotional Ideas
      Find promotional ideas to help your clients
        
    • Radio Mercury Awards
      Listen the past winners and finalists
    • Sample Creative Brief
      Every great ad starts with a great brief
        
    ABX Scorecard Ad Council: Love Your Mind Commercial MP3 Audio Copy Ideas Creative Best Practices Creative Resources Directory Promo Calendar    Promotional Ideas Radio Mercury Awards Sample Creative Brief
  • TRAINING
    • RAB Professional Development
      Sales training and certification
    • AE Assessments
      Hire the best talent
    • Manager Login
      Assign classes and see results
    • Student Login
      Access classes and training resources
    • Live Presentations
      Register for upcoming live presentations
    • Live Presentations On Demand
      View past live presetations
    • Rising Through the Ranks
      Meet the next generation of leaders in broadcasting
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Helpful Links

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  • Borrell Associates
  • Kantar Media
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  • Miller Kaplan Arase
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RAB is the not-for-profit trade association dedicated to advancing America's radio broadcasters. In support of our members, RAB focuses on driving revenue by promoting radio in all its forms. We enhance professional skills with services, resources and continuous training opportunities while supporting programs to attract and retain talent across the industry.

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