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Revenue


Revenue Trend Chart

 
Annual Radio Revenue Trends

Below find Radio's annual revenue history. Numbers are in millions. If you have any questions, please email revenuereport@rab.com or call 212-681-7200.

 
Radio Revenue Sector Definitions

  • Spot - Revenue generated from traditional (on-air) primary, HD2 or HD3 channel, block programming,  :60, :30 and shorter length spots on radio stations on a market-by-market basis including "unwired rep networks"
  • Digital - All revenue derived from the website including: banner ads, tile ads, pop-up ads, takeovers, Internet/Web Streaming and dedicated streaming advertising, video/display ads, social media derived revenue, ecommerce and revenue received from auction certificates/discount couponing as well as text/email messaging, other mobile media, revenue from web-affiliate relationships, application/web development and Search Engine Marketing.
  • Network - Revenue generated by traditional (on-air) wired and traffic networks
  • Off-Air / Non-Spot / Non-Traditional Revenue - Revenue generated from and related to gate receipts, signage, concessions, sponsorships, merchandising and print activities.

Definitions effective 2015 (Source: Miller Kaplan Arase LLP)