RAB Member Benefits: 800-232-3131

RAB.com is best viewed with latest version of IE, Safari, Chrome or Firefox.



Revenue Trend Chart

Annual Radio Revenue Trends

Below find Radio's annual revenue history. Numbers are in millions. If you have any questions, please email revenuereport@rab.com or call 212-681-7200.

Source: Miller Kaplan Arase LLP

Radio Revenue Sector Definitions

  • Spot - Revenue generated from traditional (on-air) primary, HD2 or HD3 channel, block programming,  :60, :30 and shorter length spots on radio stations on a market-by-market basis including "unwired rep networks"
  • Digital - All revenue derived from the website including: banner ads, tile ads, pop-up ads, takeovers, Internet/Web Streaming and dedicated streaming advertising, video/display ads, social media derived revenue, ecommerce and revenue received from auction certificates/discount couponing as well as text/email messaging, other mobile media, revenue from web-affiliate relationships, application/web development and Search Engine Marketing.
  • Network - Revenue generated by traditional (on-air) wired and traffic networks
  • Off-Air / Non-Spot / Non-Traditional Revenue - Revenue generated from and related to gate receipts, signage, concessions, sponsorships, merchandising and print activities.

Definitions effective 2015 (Source: Miller Kaplan Arase LLP)

Helpful Links