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Research and Insights

 

Automotive
Automotive

As one of radio's top spending categories, it's important to have all the tools you need in one place. The Automotive section has that and more, including Auto Toolkit.

Advocacy & Engagement
Advocacy & Engagement

RAB has released a clear, concise, streamlined presentation that focuses on radio's truths about listening and engagement that drive results and power up brand plans. Click here. Then choose the branded "THIS! Is Radio" deck or a white-label version you can customize with your station branding.

Multicultural Marketing
Alternative Revenue

From helping local nonprofits and cause marketing to hosting events, alternative revenue can offer your stations the opportunity to do great while doing good.

7 Steps to Selling Success: Research

RAB's Seven Steps of Selling is the foundation for a successful career in selling. In this session we concentrate on RESEARCH.

Members: Click here for the webinar resource page

Ad-to-Sales Ratios
Ad-to-Sales Ratios

How much should advertisers allocate to their advertising budgets? To help answer this important question, RAB offers highlights from Schonfeld & Associates, Inc.'s annual Advertising Ratios & Budgets publication.


  Ready to learn more about advertising budgets? Check out this helpful insight from RAB Professional Development SVP, Jeff Schmidt   

Marijiuana Adveritising
Cannabis | Marijuana

Marijuana advertising is considered a new revenue opportunity for all media. As it pertains to radio advertising, there are some rules that should be considered. In this section find FAQs, whitepapers, blogs and more.

Co-op
Co-op

Join the thousands of radio sales professionals who constantly find new ways to fund radio campaigns with the cooperative advertising information contained in the RAB Co-op files. The Co-op Directory has over 8,000 freshly updated listings, weekly sales leads for retailer promotions, new digital co-op plans with ready-to-use web ads and quick and easy video tutorials.

Radio and Digital
Digital Sales

Special reports, studies, research, training and more to help you understand and sell digital advertising to your clients.

Instant Backgrounds
Instant Backgrounds

The key to selling big accounts is understanding your prospect's business, but who has the time to collect all that information? We do. Instant Backgrounds quickly tells your sales pros the "who, when, where, why and how" for over 100 different business and product categories. As an informed marketing consultant, use the Instant Background information to easily include the insights in your correspondence and presentations.

Competitive Media
Media Facts

RAB's Media Facts section provides an overview of key media categories competing with radio for advertising dollars. Each report provides a look at the state of the industry today for major media options.

Misperceptions of Radio
Misperceptions of Radio

Designed in partnership with RAB's Sales Advisory Committee, get the facts on the 10 commonly held misperceptions of radio.

Multicultural Marketing
Multicultural Marketing

Multicultural marketing is essential in today's diverse world. Radio can help advertisers connect authentically with a wide range of customers, fostering inclusivity and expanding market reach.

Radio Format
Research Studies

Research reports and studies that focus on HD radio, radio and digital, podcasting and more.
The Pitch
The Pitch

Assists members in driving sales on the local, regional and national level by providing in-depth industry overviews and customizable presentations that include insight-based ideas for over 160 categories of business.

Why Radio
Why Radio

A comprehensive guide to the unique marketing power of radio. The micro-site makes it easy to locate what sellers need and when they need it - delivering all the pro-radio messaging facts and information, latest research, studies and more. You can also download completely customizable pro-radio presentations.


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