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RAB Research Archive

Radio Matters Blog: Radio Wins in Chicago - A Case Study



“Radio is the most important thing we use on the media side because it touches so many people.” Ed Wehmer, Founder, President & CEO, Wintrust Financial Corp. “It’s personal, it’s daily & we can tell our story in an evolving way on radio. That’s hard to do in other media.” Diana Sikes, Senior Vice President, Art Van Furniture “We can target different demographics, change the message. It’s a tremendous, flexible medium.” Roy Spencer, President & Owner, PermaSeal Basement Systems “Radio is the core of our influence strategy.” John Alfirevich, Dealer Operator of Apple Chevrolet and President of the Chicagoland and Northwest Indiana Chevy Dealers Association





View or Download: http://www.radiomatters.org/index.php/2018/03/26/case-study-radio-broadcasters-of-chicagoland/

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